 |
Southern California Political Internet Strategist for Advocacy and Election Campaigns |
|
|
Elements of the Political Website Political Search Engine Optimization Advocacy Search Engine Optimization Southern California Public Affairs Calendar of California Political Events
|
Importance of the Political Internet StrategyWith the growing public utilization of the Internet for information concerning international, federal, state, and community issues, campaign managers, and political consultants need the assistance of professional Political Internet Strategists to help them design and implement a web communications strategy in support of their communications and political marketing activities. A political Internet strategy involves more than building a web site which is little more than a campaign brochure. The Political Internet Strategist devises a strategy to use the Internet to involve and immerse the public into the campaign in order that they can really understand the issues and come to know the real candidate for public office. The web site converts the public into supporters and facilitates their active involvement and participation in the campaign. The Internet does not replace the traditional campaign marketing strategy and its traditional tools. Rather, it is a new tool to be used in conjunction with the old tools to achieve the desired effect. It is a single component of the multifaceted advocacy or political campaign marketing plan which offers new synergy to the campaign.
Direct Communication With The VoterThe Internet is becoming an effective means for the campaign to directly communicate its messages to the voting public without the interference or the filter that comes from reporters, editors, and commentators. The Internet gives the candidate or the campaign the ability to communicate by video, audio, print, or special audio/visual production, the important and salient issues of the campaign. The candidate can record his political objectives, and the voter can tune in to listen to the message without the analysis or assessment of a third party. In an online video, the candidate can present his reasons for running for public office. An advocacy campaign can present the reasons for supporting or opposing an action of a legislative or regulatory body.
Search Engine OptimizationOne of the least understood Internet marketing concepts for political campaigns is search engine optimization. Most candidates and campaign managers assume a “Field of Dreams” attitude. They believe that, if you build a website, visitors will come. They give little thought to how they will attract people to their website. Search engine optimization starts with being listed in the Open Project Director at http://www.dmoz.org. It progresses with <title> tags, meta tags, headline tags, internal and external links. The camapign website needs a fully developed political Internet search engine optimization strategy.
|
|
Donald Lewin Nelson6023 Amos Avenue, Lakewood, California 90712-1324 |
||