Understanding The Political Internet
Elements of the Political Website
The Critical Role of the Political Internet Strategist
By and large most political candidates today are failing to effectively use the Internet as an integral part of their political campaign for public office. The overwhelming majority of political websites are simply online campaign brochures that fail to involve the viewer with the campaign.
Political candidates fail to understand that the vast majority of website viewers have never heard of them, do not know their views, and have no commitment to their campaigns.
The role of the Internet strategist is to develop an interesting website which involves the viewer with the candidate, educates the viewers concerning the candidates's views, and convinces him overtime to become a supporter.